Welcome to EqPI: A Personality Assessment for Horses
Let's create a world where every horse thrives, because they are understood at an individual level...
What is EqPI?
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A Personality Assessment for Horses
Equine Performance Identities, or EqPI, is a personality test designed specifically for the equine industry to help us understand our horses' personality profiles.
EqPI measures four "traits," or spectrums of behavior: dominance, extraversion, stability, and structure. Depending on where the horse falls on each spectrum, we can understand the horse's inherent needs and motivations, and we can reasonably predict how the horse may respond in various situations and to various stimuli.
EqPI is based on the trait theory of William Moulton Marston, an American Psychologist from the early 1900's and author of Emotions of Normal People, a groundbreaking book at the time that set the foundation for understanding personality as we do today. In fact, this is the same trait theory that many behavioral assessments for people are based on, including Predictive Index and DiSC. These tools are extremely effective in the "corporate world" for matching people with jobs, building relationships, and fostering engagement.
As Featured On
The Future of EqPI
Aptitude
Aptitude
Aptitude
Compare the horse's personality profile with highly successful horses in various disciplines.
Breeding
Aptitude
Aptitude
Make breeding matches with more complete information including personality.
Sales
Aptitude
Training
Honest and strength-oriented sales ads highlight the horse's temperament for more successful matches.
Training
Aptitude
Training
Use personality profiles to individualize training methods for each horse.