Let's create a world where every horse thrives, because they are understood at an individual level...
Equine Performance Identities, or EqPI, is a personality test designed specifically for the equine industry to help us understand our horses' personality profiles.
EqPI measures four "traits," or spectrums of behavior: independence, extraversion, stability, and structure. Depending on where the horse falls on each spectrum, we can understand the horse's inherent needs and motivations, and we can reasonably predict how the horse may respond in various situations and to various stimuli.
EqPI is based on the trait theory of William Moulton Marston, an American Psychologist from the early 1900's and author of Emotions of Normal People, a groundbreaking book at the time that set the foundation for understanding personality as we do today. In fact, this is the same trait theory that many behavioral assessments for people are based on, including Predictive Index and DiSC. These tools are extremely effective in the "corporate world" for matching people with jobs, building relationships, and fostering engagement.
Slightly High Independence
Very High Extraversion
Very High Structure
Very High Independence
Very Low Extraversion
Slightly Low Stability
Very Low Structure
Extremely Low Independence
Very High Extraversion
Slightly High Structure
The Equestrian Podcast
Assessing Your Horse's Personality with
Equine Performance Identities
The Plaid Horse
A Fresh Approach to an Old Frontier:
Measuring and Applying Your Horse's Temperament
Horses in the Morning Podcast
A talk show format with the following topics:
Equine Performance Identities, Sneaky Ponies and Weird News
Noelle Floyd Equestrian Masterclass
The New Horse Starter Pack: Develop or reset your relationship with your horse with this 30-day program.
Double D Trailers Podcast
In a videocast format, EqPI founder Kaitlin Hendry discusses why profiling your horse's personality makes "business-sense."
"I was stunned as to how accurate this report was. I would highly recommend it. I plan on having a report done on all the horses I work with."
"The report was spot on. It even included tips that people who have worked with her have said... It even talked about how she gets bored and knocks things over!"
"Wow, this is amazing! This info would be great if I ever needed to sell him. I have a hard time describing his personality."
"It's like she actually came out, met and rode him, and then went home and did the assessment. Amazing!"
"The recommendations given for training and handling definitely coincide with the approach that I've found works best of him."
"I got the report, looked at it, and I said, 'Dead on!' I've printed it out so I can refer back to it. I'm fascinated!"
Compare the horse's personality profile with highly successful horses in various disciplines.
Make breeding matches with more complete information including personality.
Honest and strength-oriented sales ads highlight the horse's temperament for more successful matches.
Use personality profiles to individualize training methods for each horse.